About Us
Designed by an instructor for real-life practice.
AIRE was created to support confidence. We design high-quality Pilates essentials that empower every body to move with freedom and feel grounded in their practice.
Minimalist by design. Premium by nature. Made to elevate your everyday movement.
Our Story
AIRE began with a simple belief of when your foundation feels good, so do you.
Guided by a love of Pilates and the strength it brings to both body and mind, we set out to create workout essentials that feel beautiful, perform powerfully, and support your individual journey. As a thoughtfully small brand, every detail, from texture to tone, is chosen with care.
AIRE exists so you can move with intention, connect deeper, and feel at home in your practice.
Founder Story
AIRE was founded by someone who understands the strength in starting small and the courage it takes to choose yourself.
As a qualified Mat and Reformer Pilates instructor having experienced firsthand how Pilates builds resilience, body awareness, calm strength and self-trust, and is someone who believes that movement is a form of empowerment, she envisioned equipment that would make that transformation accessible to all.
While both teaching and practicing, one thing became clear: The right support can change everything, but the market lacked what people truly deserved: equipment that was refined, functional, sustainable and designed for real bodies but all at an affordable price. So she created it.
AIRE is fuelled by passion, informed by real experience, and grounded in the belief that every body deserves to feel strong, aligned and confident in their own skin.
This brand is more than equipment. It’s a reminder that movement should feel like coming home.
Our Philosophy
Movement is personal. Your equipment should be too.
We believe in:
☁️ Inclusivity — designed for all bodies
☁️ Luxury in simplicity — minimal, refined elegance
☁️ Human connection — community over competition
☁️ Sustainability — responsible choices in every step
☁️ Long-lasting quality — pieces that elevate every practice
AIRE supports you — so you can focus on what truly moves you.
Crafted with Intention
Every AIRE product is designed with purpose:
☁️ Premium materials — for durability and unmatched support
☁️ Soft, grounding textures — that enhance stability and comfort
☁️ Neutral aesthetics — that flow seamlessly with your style
☁️ Eco-aligned choices — for a lighter impact on the earth
For Everyone, Everywhere
Whether in a studio, at home, or discovering your first flow AIRE meets you where you are and grows with you.
We celebrate progress, not perfection.
We celebrate you.
Because empowerment starts with where you stand and who you become when you rise.
Join the AIRE Movement
Thank you for choosing a brand built with care, intention, and heart.
Together, we are reshaping wellness into something more:
Inclusive.
Empowering.
Beautiful.
Real.
🖤 Welcome to AIRE — your new foundation for confident movement.