About Us
Designed by an instructor. Created for real movement.
AIRE exists to support confident, considered practice through refined Pilates essentials. Grounding, minimal, and made for every body.
Crafted for intention | Designed for Practice
Our Story
AIRE began with a simple belief: when your foundation feels good, so do you.
Guided by a love of Pilates and the strength it brings to both body and mind, we set out to create essentials that feel as beautiful as they are functional. Pieces that support alignment, invite presence and belong in considered spaces. As a thoughtfully small brand, every element is intentional, from tone and texture, to the quiet details you feel before you see.
AIRE exists so you can move with intention, connect deeper to your body, and feel at home in your practice.
Founder Story
AIRE was founded by someone who understands the strength in starting small and the quiet courage it takes to choose yourself.
As a qualified Mat and Reformer Pilates instructor, she witnessed first-hand how movement can build resilience, body awareness and calm strength. Pilates became a practice of self-trust, a way to return to the body and create space for presence.
Believing deeply that movement is a form of empowerment, she began to envision equipment that felt as considered and supportive as the practice itself. pieces that make that transformation accessible to everyone.
AIRE is guided by lived experience, shaped by passion and grounded in the belief that every body deserves to feel strong, aligned and at home within themselves.
This is more than equipment.
It’s a reminder that movement can be soft, powerful and deeply personal.
Our Philosophy
Movement is personal and the tools you use should feel that way too.
AIRE is guided by a simple intention: create elevated essentials that support the body, respect the environment and honour the individuality of every practice.
We value inclusivity, thoughtful design, meaningful connection, responsible choices and quality that endures.
AIRE exists to support you, so you can focus on what truly moves you.
Crafted with Intention
Built to last.
Designed to calm.
Made to belong.
With care,
AIRE.
For Everyone, Everywhere
Studio. Home. First flow or lifelong practice.
Where ever you move AIRE meets you there.
Progress, not perfection.
Movement, not performance.
Empowerment begins with where you stand and who you become when you rise.
Join the AIRE Movement
Thank you for choosing a brand built with intention and chosen with care.
Together, we are reshaping wellness into something more:
Inclusive.
Empowering.
Beautiful.
Real.
Welcome to AIRE 🖤